The collaboration
San Francisco Museum of Modern Art, 2016 Relaunch.

The brief
The SFMOMA transformation involved years of planning and construction, as well as a complete visual identity overhaul. Third Drawer Down were privledged to be involved in the new product strategy, designing a range of functional art products from leading artists Jeff Koons and Roy Lichtenstein. 

The artist
John Anthony Baldessari (born June 17, 1931) is an American conceptual artist known for his work featuring found photography and appropriated images. He lives and works in Santa Monica and Venice, California. Initially a painter, Baldessari began to incorporate texts and photography into his canvases in the mid-1960s. In 1970 he began working in printmaking, film, video, installation, sculpture and photography.^[1] He has created thousands of works that demonstrate—and, in many cases, combine—the narrative potential of images and the associative power of language within the boundaries of the work of art. His art has been featured in more than 200 solo exhibitions in the U.S. and Europe

The product details
-100% Linen Tea Towel