The collaboration
San Francisco Museum of Modern Art, 2016 Relaunch.

The brief
The SFMOMA transformation involved years of planning and construction, as well as a complete visual identity overhaul. Third Drawer Down were privileged to be involved in the new product strategy, designing a range of functional art products from leading artists Jeff Koons, Roy Lichtenstein and Alexander Calder.

The artist
Alexander Calder was an American sculptor who was best known as the originator of the mobile, a type of block colour sculpture that was delicately balanced or involved suspended shapes that moved in response to touch or air currents. 

The product details
-Eco-friendly shopper with travel case