The collaboration
Jeff Koons: A Retrospective, 2014, Whitney Museum of American Art

The brief
Third Drawer Down Studio worked collaboratively with Jeff Koons and Whitney to produce a fun, functional and iconic collection for the 2014 Jeff Koons Retrospective. 

The artist
Jeff Koons is widely regarded as one of the most important, influential, popular, and controversial artists of the postwar era. Throughout his career, he has pioneered new approaches to the readymade, tested the boundaries between advanced art and mass culture, challenged the limits of industrial fabrication, and transformed the relationship of artists to the cult of celebrity and the global market. Yet despite these achievements, Koons has never been the subject of a retrospective surveying the full scope of his career. Comprising almost 150 objects dating from 1978 to the present, this exhibition will be the most comprehensive ever devoted to the artist’s groundbreaking oeuvre. By reconstituting all of his most iconic works and significant series in a chronological narrative, the retrospective will allow visitors to understand Koons' remarkably diverse output as a multifaceted whole.

The product details
- Set of Greeting Cards featuring selected artworks from Jeff Koons